Car Buying Power of Women | Features in Toyota’s women love

September 26th, 2022 by

When it comes to car-buying, it’s a woman’s world. Here are some facts about the purchasing power of women specifically in automotive and some tips for using the power wisely. 

  • Women make 65% of new car purchase decisions. (Source: Yankelovich Monitor, M2W Conference) 
  • Women spend over $200 billion on new cars and servicing of vehicles each year. (Source: She-conomy) 
  • 45% of all light trucks and SUVs are purchased by women. (Source:, 2010) 

Here are some of the top items to keep in mind when looking to buy a new or used car: 

  1. Value. Women often care more about how a vehicle fits into our daily lives and will meet our needs, so practicality and function are extremely important. Astylish, fuel-efficient vehicle for daily commutesis ideal for anyone really. Many manufacturers have seen higher sales numbers with smaller SUVs and crossovers for women in recent years and have taken note.  
  2. Safety  According to CNW Research, safety features are obviously very important as well. They rated front and rear visibility as well as parking assist are important features. It’s no shock that cars that help to eliminate blind spots with a 360 degree view and have auto braking features are important too.
  3. Four doors. A highly practical vehicle typically means one with four doors. Four doors meanmore functionality to get your pets, kids and items Have you ever struggled to pack a two-door sportscar for a camping trip with lots of gear or for a cross-country move? We have and it’s not super fun.
  4. Positive reviews. Most women are likely to do substantial advance research when planning a car purchase. We are much more likely to trust advice from experts and people within their own communities. Having a trusted dealership you can visit for sales and service needs is extremely important.


Toyota cars women love 

More brands recognize the value of including female consumers in their design process, rather than designing products just for them. One company that has a successful track record of doing this is Toyota.  Safety features that women highly value are automatic braking and lane assist. Additionally, all Toyota models have standard safety features like an airbag system and side-impact protection. Toyota vehicles have long been considered the most reliable and it isn’t uncommon for these cars to go as far as 300k miles if they are properly cared for. Plus, Toyota has attractive financing offers and are affordable, when stacked up against competitors.  

RAV4 and Hybrid RAV4 features women love

The RAV4 and Hybrid version are both equipped with many features like built-in child seats and dual-zone climate control — two things that can be quite costly to add on to other models of vehicles.  It’s comfortable and spacious inside the vehicle (larger than the first generation), which makes it an attractive option for those who spend most of their time commuting or traveling during work hours in the Jacksonville area. Check out our selection of RAV4s here.  

Highlander SUV Toyota features women love

The car’s chiseled front end and sloping roofline are stylish and eye-catching. It’s not like the other cars on the road; it doesn’t look too boxy or bulky, and it has a sleek profile with carefully chosen controls.  The design is also complemented by features such as the power-ventilated seats, essential for cold and hot climates. There’s plenty of storage space for hauling unique finds when out shopping, transporting pets and more.  The Highlander meets all of Toyota’s high standards for reliability and safety and has an available navigation system, a comfortable ride and intuitive driving experience, and more. 

Check out our inventory of Toyota Highlander vehicles available. 

Toyota’s cars are reliable, safe, and affordable. The last thing anyone wants or needs to endure is car problems. We would love to help you find the right Toyota for you. At our Jacksonville dealership, we treat everyone that walks in the door with respect and have a comfortable waiting area for when you bring in your vehicle for service too.

So if you’re in the market for a vehicle, need a service appointment, or simply want to stop by and meet the friendly faces at Butler Toyota Jacksonville, come on in for a visit. We’ll have some fresh coffee ready for you. 

Posted in Features